Tag: trade show displays

Go Big and Get Noticed – Advertise with Large Format Printing

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Sometimes you have to go big to really stand out. Large Format Printing attracts the attention of onlookers at trade shows conventions, presentations and other events. Large images and graphics deliver content in a big way and get results.

Fast and effective, Large Format Printing can be done with any image or logo as long as it’s produced from the correct file format.

Banners, floor graphics and billboards are examples of Large Format Printing. Our creative team knows what it takes to deliver quality large format printing. 

Here are some basic guidelines:

Artwork: In general you should use vector graphics in the artwork wherever practical, and deliver final artwork saved as a PDF. To avoid pixilation, provide high resolution files.

Material: Choose a material appropriate for the conditions. Indoor displays don’t need to be waterproof, while windy conditions require reinforcement.

Usage: Many large displays are designed to be used repeatedly, sometimes for many years, like a Trade Show Booth. Street Banners, however, may only be needed for a month to announce and event in the park. Choose wisely and don’t overspend.

Get noticed and draw attention to your Trade Show Booth with this impressive display that’s surprisingly easy set up.

Where to Go Big on Printing:

  • Roadside Banner Flags
  • Posters for Advertising
  • Retractable Banners for Events
  • Sandwich Boards for Directional Signage

Get a Quote on Custom Large Format Printing Today!

Rick GarrettRick Garrett, CEO and founder of Markit Motion, Inc.

Branding Sets the Stage for your Event

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In our article archives you’ll read about the importance of brand integrity through consistent design. This holds true when branding an annual event as well, but it’s OK to have some fun with it.

Branding sets the stage for your event; it’s your first impression to all new attendees and it serves as a reminder to all repeat attendees for past events.

Think of your event brand as a concert T-shirts of sorts, and past attendees will be your greatest recruiters. “I remember when I saw Mumford & Sons in 2011, you should go this year”.

Here are three key points in branding an annual event…

  1. Keep the main focus on the recognizable part of your logo.
  2. Add the year – 2013, ’13, XIII, etc.
  3. Add a landmark, or image that represents the location like the Space Needle, an Indy Car, or a Golden Palm Tree for a tropical location.

Very quickly, you’ll create an archive of past events and the people will start asking, “were you at the Chicago Symposia in 2012 too?”

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