Even the stickiest marketing messages can get stale and outdated over time. On average, everyday we’re bombarded with 14,000 advertising messages when you add up all of the emails, billboards, TV Commercials, etc.. Only a few of them stick.
It’s a daunting number but still far fewer than the estimated 1 million stale pieces of gum stuck to the famous “Gum Wall” in Pike Place Market in Seattle. In the 1990s, visitors began sticking their gum to the wall while waiting in line at Seattle’s Market Theatre in Post Alley.
Once named the world’s second-germiest tourist attraction, Seattle’s Gum Wall is second only to Ireland’s Blarney Stone. Pike Place Market’s gum wall will soon be scrubbed of 20 years’ buildup. Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.
Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.
Maybe it’s time to refresh your stale marketing message with a more current flavor like this wrapped coffee mug. Imagine your mug amongst the choices in the office breakroom and be sure it stands out. Keep the message simple and graphic strong on this branded coffee mug so this one ends up lasting in the hands of your customers.
