Throughout history we’ve relied on our calendars to track and plan events. Without them we wouldn’t have weekends or Holidays. 45 BC was called “The year of confusion” because Julius Caesar added 80 days to the year to synchronize it with the solar year.
Our Western calendar has deep roots in the Roman calendar, so it’s no wonder the months come from Roman words. It gets confusing at the end because many of the later months are just numbers, but they are wrong according to our current calendar. The Roman Calendar started in March. It wasn’t until Julius Caesar named January as the first month of the year that we had 12 months as we know it now.
What’s in a name? Do you know the origin of the months of the year?
January – Janus the Roman God of beginnings and endings
February – Februa a Roman festival of Purification
March – Mars the Roman God of war
April – Aphrodite the Greek Goddess of love
May – Maia the Italic Goddess of Spring
June – Juno the Goddess of Marriage
July – Julius Caesar named the month after himself
August – Augustus Caesar also named a month after himself
September – Latin Septem “seven”
October – Latin Octo “eight”
November – Latin Novem “nine”
December – Latin Decem “ten”
Wall calendars, desk calendars, pocket calendars and journals are welcomed by all, rarely tossed in the recycling and looked at multiple times per day. Calendars are excellent for getting your brand in the hands of customers and prospects.
According to a 2018 study by the Advertising Specialty Institute, 64% of people in the workplace own a promotional calendar and they view it 850 times a year. A $3 investment in a calendar will cost only $0.003 per impression. Very Impressive!
Get your company name on one and they won’t forget you for an entire year.