Thinking Outside the BAG

Cooler-Bag

Memorial Day marks the unofficial first day of Summer. It’s time to clean up the grill, find your picnic basket, and chip the ice off the pool. Sunny days, vacations and fun times guide us all to the weekends ahead.

Conference, Trade Show and Company Meeting attendees all have a bit of Summertime daydreaming dominating their thoughts so summer months are a great opportunity to have some fun with your event bags.

The Advertising Specialty Impression Study shows that over 50% of all people in the US own a promotional bag and each printed brand on the bag is viewed more than 5700 times during the lifetime of the bag. That makes bags the king of all promotional products in effectiveness.

Throughout the year, our most requested bags for Conferences are messenger bags and briefcases but in Summer you can add some fun to your business bags by adding color.

A more non-conventional (pun totally intended) Convention Bag choice may lead to an even more memorable experience for your attendees. Try mixing it up by giving them a Cooler Bag . Tablets and printed meeting handouts still fit nicely.

Duffel-Bag

Duffel Bags and Backpacks also fit into the category of fun items they can use during their Summer activities.

For 10 years our company has provided registration bags for a conference of 4300 Oracle Users. Every year we attend the conference and the overwhelming response from the attendees is that they remember the year they received backpacks instead of messenger bags.

Make it personal. This Summer give them a bag sporting your brand that will go along with them while creating memories with their families and friends. Who knows, your logo might make it into a few Facebook selfies and go viral.

Even Sticky Marketing Messages Get Stale


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Even the stickiest marketing messages can get stale and outdated over time. On average, everyday we’re bombarded with 14,000 advertising messages when you add up all of the emails, billboards, TV Commercials, etc.. Only a few of them stick.

It’s a daunting number but still far fewer than the estimated 1 million stale pieces of gum stuck to the famous “Gum Wall” in Pike Place Market in Seattle. In the 1990s, visitors began sticking their gum to the wall while waiting in line at Seattle’s Market Theatre in Post Alley.

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Once named the world’s second-germiest tourist attraction, Seattle’s Gum Wall is second only to Ireland’s Blarney Stone. Pike Place Market’s gum wall will soon be scrubbed of 20 years’ buildup. Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.

Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.

Maybe it’s time to refresh your stale marketing message with a more current flavor like this wrapped coffee mug. Imagine your mug amongst the choices in the office breakroom and be sure it stands out. Keep the message simple and graphic strong on this branded coffee mug so this one ends up lasting in the hands of your customers.

Coffee-Mug

​Try Something New

Social Blue Bird Seeded in Promotional Products

 

Twitter-Logo

According to legend, eBay was started as a way to locate PEZ dispensers?

Another startup seeded in promotional products is Twitter. When this early bird was still in it’s nest, many other dot coms were closing their virtual doors.

When Twitter was beginning as a simple social texting platform in 2006, an employee named Noah Glass was at a party called “Valleyscwhag Hoedown” in San Francisco. With all the failed startups, there was plenty of unused swag, so the idea was to gather and gift their dead branded merchandise to the party-goers.

Odeo was one of the flailing startups represented at the party, and also happened to be the corporate parent to a little blue bird we’d all come to know as Twitter.

As the story goes, Glass shared Twitter with Om Malik, a popular tech blogger, who tweeted “looking 4 food,” and then blogged about Twitter the next day and that little bird took flight.

When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers. These days there’s hardly a website or storefront that doesn’t have a Twitter bird on it.

Twitter caught the attention of one person that night, and with a social stage the next day, the buzz about Twitter spread and the curious started trying out this new way to communicate.

To think none of this would have happened if it hadn’t been for some left over t-shirts and key chains. The bird was born because a bunch of people gathered to mark a milestone (or gravestone) of ideas that never took flight.

 

 

 

Learn more about PROMOTIONAL PRODUCTS in our article archives.

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Why Promotional Products Make Great Impressions

There are three classifications for Eco-friendly products: Recycled, Recyclable and Re-Usable.

Almost all promotional products, with the exception of consumable foods, are Re-Usable products. Flash Drivesletter-openers and coffee mugs don’t come with an expiration date and can be used and reused by your customers for years.

Some products serve a specific purpose that tells your customer that you are an eco-friendly company. Tote bags, for instance, are an item that displays your brand on a product that eliminates the need for paper or plastic, and that creates a good feeling for many.

There are thousands of promotional products available that are made from recycled material, and even more that are made from materials that are recyclable.

Rarely do these items find their way into the trash if you give your customers thoughtful gifts that show you care about the environment. Printing the recycled logo alongside your company’s logo on a recycled gift shows your commitment to the environment and that always feels good.

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Say Thank You with Gifts

A great way to say Thank You to our Employees, Vendors and Customers is with a gift. Of course, the gift must reflect the relationship you have with the recipient to be received as intended. Over-giving comes across as suspicious, while under-giving can appear unappreciative.

Whoever the recipient, be authentic in your giving. Don’t try to disguise your marketing message in the form of a gift. It’s a great idea to put your mark (brand) on your gift to remind them of who gave it to them, just keep it subtle. It’s not a billboard, it’s a gift.

A quality jacket with a monochromatic logo embroidered on the left chest is perfect for an employee who would be proud to sport his company’s brand in a subtle way. On the other hand, don’t hand them a t-shirt with a large, bright company logo that fills up the back of the shirt as a gift.

Useful gifts for Customers and Vendors are preferred because they are not too personal. Photo framesdesk clocksUSB battery chargers are all quality, useful gifts that convey your corporate message without screaming it at them.

Consider the gift recipient, and they will consider the source this year. They’ll be grateful for your gratitude.

Shop for Gifts HERE

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Best Double Wall Clear Tumblers

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Here’s something refreshing. Clear Tumblers are all the rage this year. Comes with a matching 10 1/4″ straw. Stain resistant. Ability to contain hot liquids up to 150 degrees Fahrenheit. Double wall construction for insulation of cold liquids. Approximate size is 7 1/4″. Meets FDA requirements. Screw on lid. Hand wash only.

24 oz. Double Wall Acrylic Tumbler With Straw

Your Next Customer’s Favorite New Pen

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Good promotional products attract attention, spark an emotional response or create long-term use.

Branded items your customers (or soon-to-be-customers) use puts your “brand in their hand” regularly. And that, in turn, keeps you at the top of their mind.

Case in point: Karen and her obsession with her stylus pen.

“I’m obsessed with it. Gone are the days of the sticky finger prints on my ipad screen and finger fumbling my way across my smart phone. I now happily bump my buttons with my pen and have one in my purse, bedside table and on my desk. It’s my current favorite promotional product and I give them to all of my customers.”

When we produced a “Pop Up Store” this was by far our best seller. People were snatching up bundles to take home as gifts.

Consider promotional items that either solve a problem or create a feeling. This one does both.

Markit Caps off the NYSE Closing Bell

Yesterday McGraw Hill Financial (NYSE: MHFI)  made their recent name change official with a rebranding event at the New York Stock Exchange.

Markit Motion, Inc. was chosen to provide products to support the McGraw Hill Financial rebranding effort. One of those products was a ball cap with their new logo. 

McGraw-Hill-Closing-Bell

The company’s leadership team rang the Closing Bell, as hats showcasing the new logo were handed out on the NYSE floor.

The Markit Team kept the confidential new logo under wraps until today’s release at the New York Stock Exchange.

“ We were thrilled to be a part of this high profile rebranding” says Markit Motion, Inc. founder, Rick Garrett, “it was exciting to watch as Markit capped off the day!”