Compact sized and foldable, it lists every game for every week of the season in an easy to read format. Folding to the size of a credit card, this must-have for any football fan is great to carry along and handout at your next event.
Make sure to customize this football schedule with an imprint of your company name or logo and have your clients carry your brand all season long!
Memorial Day marks the unofficial first day of Summer. It’s time to clean up the grill, find your picnic basket, and chip the ice off the pool. Sunny days, vacations and fun times guide us all to the weekends ahead.
Conference, Trade Show and Company Meeting attendees all have a bit of Summertime daydreaming dominating their thoughts so summer months are a great opportunity to have some fun with your event bags.
The Advertising Specialty Impression Study shows that over 50% of all people in the US own a promotional bag and each printed brand on the bag is viewed more than 5700 times during the lifetime of the bag. That makes bags the king of all promotional products in effectiveness.
A more non-conventional (pun totally intended) Convention Bag choice may lead to an even more memorable experience for your attendees. Try mixing it up by giving them a Cooler Bag . Tablets and printed meeting handouts still fit nicely.
Duffel Bags and Backpacks also fit into the category of fun items they can use during their Summer activities.
For 10 years our company has provided registration bags for a conference of 4300 Oracle Users. Every year we attend the conference and the overwhelming response from the attendees is that they remember the year they received backpacks instead of messenger bags.
Make it personal. This Summer give them a bag sporting your brand that will go along with them while creating memories with their families and friends. Who knows, your logo might make it into a few Facebook selfies and go viral.
Sometimes you have to go big to really stand out. Large Format Printing attracts the attention of onlookers at trade shows conventions, presentations and other events. Large images and graphics deliver content in a big way and get results.
Fast and effective, Large Format Printing can be done with any image or logo as long as it’s produced from the correct file format.
Banners, floor graphics and billboards are examples of Large Format Printing. Our creative team knows what it takes to deliver quality large format printing.
Here are some basic guidelines:
Artwork: In general you should use vector graphics in the artwork wherever practical, and deliver final artwork saved as a PDF. To avoid pixilation, provide high resolution files.
Material: Choose a material appropriate for the conditions. Indoor displays don’t need to be waterproof, while windy conditions require reinforcement.
Usage: Many large displays are designed to be used repeatedly, sometimes for many years, like a Trade Show Booth. Street Banners, however, may only be needed for a month to announce and event in the park. Choose wisely and don’t overspend.
Get noticed and draw attention to your Trade Show Booth with this impressive display that’s surprisingly easy set up.
According to legend, eBay was started as a way to locate PEZ dispensers?
Another startup seeded in promotional products is Twitter. When this early bird was still in it’s nest, many other dot coms were closing their virtual doors.
When Twitter was beginning as a simple social texting platform in 2006, an employee named Noah Glass was at a party called “Valleyscwhag Hoedown” in San Francisco. With all the failed startups, there was plenty of unused swag, so the idea was to gather and gift their dead branded merchandise to the party-goers.
Odeo was one of the flailing startups represented at the party, and also happened to be the corporate parent to a little blue bird we’d all come to know as Twitter.
As the story goes, Glass shared Twitter with Om Malik, a popular tech blogger, who tweeted “looking 4 food,” and then blogged about Twitter the next day and that little bird took flight.
When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers. These days there’s hardly a website or storefront that doesn’t have a Twitter bird on it.
Twitter caught the attention of one person that night, and with a social stage the next day, the buzz about Twitter spread and the curious started trying out this new way to communicate.
To think none of this would have happened if it hadn’t been for some left over t-shirts and key chains. The bird was born because a bunch of people gathered to mark a milestone (or gravestone) of ideas that never took flight.
Perception is reality. How your customer perceives and receives your message is just as important as the message you intend.
The telephone game shows us that what is heard is rarely what was said. We send and receive communications in many ways, depending on our personality types (Personas).
Marketing requires we make broad assumptions about our audience while targeting them enough to get them to act. The complication is that we are all a mix of 4 personas.
Get to know the 4 personas and how they buy.
Understand your customer’s personality.
Talk to them the way they want to hear it.
Here are the 4 Personas and how to engage them…
This persona doesn’t have much time, wants to get down to business, and move on to the next challenge. These are the ‘Natural Leaders’ that are awesome at their best, and insensitive at their worst. This crowd has an eagle-eye view. You won’t find them in the weeds.
Who are they? CEO’s, Owners, Upper Management
What they want? Achievement, Control, Winning
Best ways to engage them?
Authenticity. Don’t pretend you’re not trying to sell them.
Clarity. Give it to them in bullet points.
Efficiency. Tell them on the cover of the brochure and above the fold on your website.
Challenge. Let them think it’s their idea.
Get out of the way. Allow them to act fast and decisively.
This persona is great at brainstorming. They love coming up with ideas and discussing them. Similar to a Director, they don’t spend too much time on one idea. These are the 3rd shelf shoppers; they won’t be searching the bottom shelf at the grocery store for items they have to reach for.
Who are they? Public Relations, Salespeople, Entertainers
What they want? Attention, Peer Appreciation, Persuading others
Best ways to engage them?
Activity. Give them something fun to do.
Ask. Get their ideas.
Specials. “Free”, “Buy now”, “Save” work well. Starbursts on your site.
Shine. Be the shiny object that gets their attention.
Fast & Easy. Don’t make them jump through hoops to purchase.
This persona does it correctly every time. These are spell checking, spreadsheet formula writing dynamos. Unlike Directors and Socializers, Thinkers take a long time to purchase while analyzing all of the information. The Director set the goal of getting man on the moon but the Thinkers got us there.
Who are they? CPA’s, Engineers, Scientists
What they want? Precision, Accuracy, Dependability
Best ways to engage them?
Proof. Graphs, Charts and Research.
Solutions. Exactly how does this solve their problem?
White Papers. They will scroll down on your site for details.
Information. Feelings have very little to do with their buying habits.
Time. Don’t rush them. They are a slow sale.
This persona wants to know what others think. They frequent online forums and seek out groups for their opinions. Relaters look at your testimonials from other satisfied customers to support their decision. They will go out of their way to avoid buyer’s remorse before they purchase.
Who are they? Negotiators, Counselors, Customer Service
What they want? Stability, Consensus, Friendship
Best ways to engage them?
Predictability. Don’t surprise them with an up-sell.
Stories. Let others tell your story and listen to theirs.
Testimonials. Share feelings from other satisfied customers.
Modesty. Flashy, boasting messages are a turn off.
Time. Once again, don’t rush them. They’ll get back to you in a few weeks.
It’s likely that you see yourself in more than one of these personas. You may be a Director-Thinker, or a Socializer-Relater.
Analyzing the titles of your current customers can reveal a lot about their personality types and how to talk to them through the sales process.
Your designs should include bullet-points for your Directors and an easy to understand offer for your Spontaneous types on the cover or above the fold on your site. Then for your Thinkers and Relaters, place testimonials and statistics inside or below the fold on your site because they will do their research and find them.
There are three classifications for Eco-friendly products: Recycled, Recyclable and Re-Usable.
Almost all promotional products, with the exception of consumable foods, are Re-Usable products. Flash Drives, letter-openers and coffee mugs don’t come with an expiration date and can be used and reused by your customers for years.
Some products serve a specific purpose that tells your customer that you are an eco-friendly company. Tote bags, for instance, are an item that displays your brand on a product that eliminates the need for paper or plastic, and that creates a good feeling for many.
There are thousands of promotional products available that are made from recycled material, and even more that are made from materials that are recyclable.
Rarely do these items find their way into the trash if you give your customers thoughtful gifts that show you care about the environment. Printing the recycled logo alongside your company’s logo on a recycled gift shows your commitment to the environment and that always feels good.
A great way to say Thank You to our Employees, Vendors and Customers is with a gift. Of course, the gift must reflect the relationship you have with the recipient to be received as intended. Over-giving comes across as suspicious, while under-giving can appear unappreciative.
Whoever the recipient, be authentic in your giving. Don’t try to disguise your marketing message in the form of a gift. It’s a great idea to put your mark (brand) on your gift to remind them of who gave it to them, just keep it subtle. It’s not a billboard, it’s a gift.
A quality jacket with a monochromatic logo embroidered on the left chest is perfect for an employee who would be proud to sport his company’s brand in a subtle way. On the other hand, don’t hand them a t-shirt with a large, bright company logo that fills up the back of the shirt as a gift.
Useful gifts for Customers and Vendors are preferred because they are not too personal. Photo frames, desk clocks, USB battery chargers are all quality, useful gifts that convey your corporate message without screaming it at them.
Consider the gift recipient, and they will consider the source this year. They’ll be grateful for your gratitude.
Here’s something refreshing. Clear Tumblers are all the rage this year. Comes with a matching 10 1/4″ straw. Stain resistant. Ability to contain hot liquids up to 150 degrees Fahrenheit. Double wall construction for insulation of cold liquids. Approximate size is 7 1/4″. Meets FDA requirements. Screw on lid. Hand wash only.
Good promotional products attract attention, spark an emotional response or create long-term use.
Branded items your customers (or soon-to-be-customers) use puts your “brand in their hand” regularly. And that, in turn, keeps you at the top of their mind.
Case in point: Karen and her obsession with her stylus pen.
“I’m obsessed with it. Gone are the days of the sticky finger prints on my ipad screen and finger fumbling my way across my smart phone. I now happily bump my buttons with my pen and have one in my purse, bedside table and on my desk. It’s my current favorite promotional product and I give them to all of my customers.”
When we produced a “Pop Up Store” this was by far our best seller. People were snatching up bundles to take home as gifts.
Consider promotional items that either solve a problem or create a feeling. This one does both.
We’ve been providing event materials for a long time and managing a Pop Up Store across the country gave us first hand experience with shipping to event facilities.
Since distribution is often handled by a third party, it is vital that the products you are sending are marked exactly as instructed.
Don’t get Lost in the Shuffle
Freight management companies often will receive shipments off-site with a deadline after which they will not accept anything. This is because they have to load up the trucks to transport the pallets to the event facility.
Often these freight managers will have set arrive times up to 12 hours before. Then within 12 hours from the time the event is over, everything is sent off again before the next event.
Late arrivals will guarantee lost packages.
Typically there are very specific instructions for your boxes and improper labeling can result in lost shipments, so read carefully.
Here are some more Shipping Tips:
Carry the critical things you need for the first day if possible. Registration lists, schedules, contact information etc.
Know the delivery deadlines to avoid RUSH charges.
Number Boxes with 1 of 5, 2 of 5 etc. to be sure everything arrives and are quick to inventory.
Know drop off times when your materials are expected at the facility. If your booth is in a location with public access, you’ll want to be sure to be there first.
Create Simple Labels in a Word Document that can be quickly printed and taped onto packages. Send this as an attachment to all of your vendors.
Accuracy of the distribution of your shipped items is critical. Using these tips will help to avoid stress and get everything where you need it ahead of time.