K.I.S.S. your Mail Hello!

A rising trend in Direct Mail is the use of Self-Mailers. Keep it Simple with this effective mailer. Self-Mailers include postcards and any mailing that is not contained in an envelope (or box).

It’s no secret why the Self-Mailer is so successful in today’s busy world.

Here are the benefits:

Less Intrusive. Self-mailers require less of the recipient’s time compared to mail that must be opened.

Lower Production Costs. The cost of inserting and packaging is eliminated

Get to the Point. Capture their attention, tell them why to buy from you, tell them how to buy from you.

Consistent. Lower costing, less intrusive, focused mailers can be sent more frequently to the mailbox of your clients, prospects or donors without breaking the bank.

If you apply the K.I.S.S. Principle when designing your self-mailers you’ll reap the rewards of an efficient, effective Direct Mail Program.

Know your Target Audience

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The first step in an effective marketing campaign is to know your target audience and only focus on them.

You want to reach people who are interested in your product or service, and can afford it will buy from you. Don’t waste your resources talking to people who are not in need of what you’re selling.

Your response rates will be much higher if you focus the 5,000 people in your market who are most likely to buy from you, rather than 50,000 recipients you know nothing about.

Get to know who you should market to by analyzing customers you already have.

  • Are they homeowners in a specific area?
  • How about their age?
  • Income?
  • Do you want to target businesses with 50 or more employees?

Some of these answers may be generalizations but they will help you to focus your direct mail efforts on the right buyer.

Once you’ve identified your target, keep them in your sights and talk to them frequently. Create a strategy to relay important information or announce specials or seasonal reminders.

Each point of contact from your campaign will create confidence and recognition with your target buyer.

Accuracy in Shipping to Events

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We’ve been providing event materials for a long time and managing a Pop Up Store across the country gave us first hand experience with shipping to event facilities.

Since distribution is often handled by a third party, it is vital that the products you are sending are marked exactly as instructed.

Don’t get Lost in the Shuffle

Freight management companies often will receive shipments off-site with a deadline after which they will not accept anything. This is because they have to load up the trucks to transport the pallets to the event facility.

Often these freight managers will have set arrive times up to 12 hours before. Then within 12 hours from the time the event is over, everything is sent off again before the next event.

Late arrivals will guarantee lost packages.

Typically there are very specific instructions for your boxes and improper labeling can result in lost shipments, so read carefully.

Here are some more Shipping Tips:

Carry the critical things you need for the first day if possible. Registration lists, schedules, contact information etc.

Know the delivery deadlines to avoid RUSH charges.

Number Boxes with 1 of 5, 2 of 5 etc. to be sure everything arrives and are quick to inventory.

Know drop off times when your materials are expected at the facility. If your booth is in a location with public access, you’ll want to be sure to be there first.

Create Simple Labels in a Word Document that can be quickly printed and taped onto packages. Send this as an attachment to all of your vendors.

Accuracy of the distribution of your shipped items is critical. Using these tips will help to avoid stress and get everything where you need it ahead of time.