Markit on PPEs for Your Business

Huge selection of Personal Protective Equipment

In March, OSHA released a 35 page document with Guidance on Preparing Workplaces for COVID-19 that includes recommendations to employers about how to create a safe workplace for employees and customers.

Empty Shelves

Initially, Essential businesses scrambled to find the appropriate PPEs (Personal Protective Equipment) to keep the workplace safe but the items they needed were nowhere to be found. Suppliers, unprepared for the increased demand, also scrambled to find alternative sources to fulfill the need.

Store shelves emptied as masks, bandannas and hand sanitizers were gobbled up by the general public. Thousands of home-made masks and face-covers started to be offered on Instagram, Facebook and Etsy to fill the void. Even recipes for making your own hand sanitizer circulated around the internet.

I personally witnessed a mother at the grocery store asking for the largest, cheapest bottle of vodka to make her own hand sanitizer for her family.

We’ve Got You Covered!

In response to the high demand for PPEs for businesses to create a safe workplace, Markit has assembled over 500 PPE related products for business owners and managers to find every solution to their unique business COVID safety requirements all in one place.

Of course, we have masks (over 130 to choose from) but we also assembled a selection of distancing barriers, infrared thermometers, coronavirus safety signs, social distancing floor decals, hand sanitizers, sanitizing wipes, UV light device sanitizers and bandannas. Basically, we think we have thought of everything a business will need for workplace safety.

A Brand-New Opportunity?

In 2009, during the first season of the hit TV show ‘Shark Tank‘, the investors were presented with an opportunity to buy into a business of custom printed surgical masks. All 5 Sharks passed on the idea in 2009 but if they were presented with the opportunity in January of 2020 I’m sure the outcome would have been very different.

Of course, we’re a branding company so we see the opportunity for businesses to prominently display their company logo, slogan or positive message. PPEs are viewed hundreds of times daily on every face in public, every retail floor and every entrance to every business the public visits.

It’s amazing how fast PPEs have become necessary in our daily life and in the operation of our businesses. With the introduction of new products with such high visibility, businesses are now presented with the opportunity to utilize this space as an effective marketing tool.

Over 500 PPE Products To Choose From

Our selection of 500+ PPE products offer businesses the opportunity to display their company brand prominently.

Browse the product categories we have assembled for your business.

For guidance in selecting PPEs for your specific workplace requirements, call us at 877.553.0857.

Easy Holiday Business Gift Giving

Every year the Holidays sneak up on us. Not that we haven’t been forewarned 4 months ahead of time when the Holiday decorations start to show up in retail stores.

At first, we ignore it because it’s too ridiculously soon to even think about it. Then, before you know it December 15th arrives and we scramble for appropriate business gifts.

Remember that your gift should be a gift of Gratitude, not a billboard. It’s not the time for a T-shirt or a Padfolio with a calculator.

Be Tastefully Thoughtful

Sweets are a universally welcomed gift for the Holidays. They’re not just for the CEO or Business Owner, but for the entire office to enjoy throughout the Season. Showing your Gratitude to the entire customer’s office will get you more kudos from the boss than giving him or her something just for them.

Neatly packaged, and Tastefully Branded, professionally prepared Food Gifts are an excellent Corporate Gift for the Holidays. Your customers and their employees will be reminded of your gratitude with every tasty bite.

Your printed logo on the ribbon is a tasteful way to show you care without being self-serving.

Get it Off Your Plate and Onto Theirs

For your convenience, many food manufacturers can ship your gifts directly to your customers. This service eliminates the hassle of shopping, packaging and shipping.

Send us Your List and We’ll Check it Twice.

Be a Thoughtful Gift Giver

Aside from having your Tower of Chocolates wrapped in a ribbon with your logo printed on it, Be creative. You can also include a Holiday Greeting Card  if you wish.

Don’t make Holiday Gift Giving an opportunity to make a sale. Be gracious, be grateful, be sincere with your gift. And leave a great taste in their mouth when they think of you throughout the year.

If we can help you give appropriately this season, we would also be grateful.

www.markit4events.com

Thinking Outside the BAG

Cooler-Bag

Memorial Day marks the unofficial first day of Summer. It’s time to clean up the grill, find your picnic basket, and chip the ice off the pool. Sunny days, vacations and fun times guide us all to the weekends ahead.

Conference, Trade Show and Company Meeting attendees all have a bit of Summertime daydreaming dominating their thoughts so summer months are a great opportunity to have some fun with your event bags.

The Advertising Specialty Impression Study shows that over 50% of all people in the US own a promotional bag and each printed brand on the bag is viewed more than 5700 times during the lifetime of the bag. That makes bags the king of all promotional products in effectiveness.

Throughout the year, our most requested bags for Conferences are messenger bags and briefcases but in Summer you can add some fun to your business bags by adding color.

A more non-conventional (pun totally intended) Convention Bag choice may lead to an even more memorable experience for your attendees. Try mixing it up by giving them a Cooler Bag . Tablets and printed meeting handouts still fit nicely.

Duffel-Bag

Duffel Bags and Backpacks also fit into the category of fun items they can use during their Summer activities.

For 10 years our company has provided registration bags for a conference of 4300 Oracle Users. Every year we attend the conference and the overwhelming response from the attendees is that they remember the year they received backpacks instead of messenger bags.

Make it personal. This Summer give them a bag sporting your brand that will go along with them while creating memories with their families and friends. Who knows, your logo might make it into a few Facebook selfies and go viral.

Even Sticky Marketing Messages Get Stale


IMG_4467

Even the stickiest marketing messages can get stale and outdated over time. On average, everyday we’re bombarded with 14,000 advertising messages when you add up all of the emails, billboards, TV Commercials, etc.. Only a few of them stick.

It’s a daunting number but still far fewer than the estimated 1 million stale pieces of gum stuck to the famous “Gum Wall” in Pike Place Market in Seattle. In the 1990s, visitors began sticking their gum to the wall while waiting in line at Seattle’s Market Theatre in Post Alley.

IMG_4469

Once named the world’s second-germiest tourist attraction, Seattle’s Gum Wall is second only to Ireland’s Blarney Stone. Pike Place Market’s gum wall will soon be scrubbed of 20 years’ buildup. Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.

Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.

Maybe it’s time to refresh your stale marketing message with a more current flavor like this wrapped coffee mug. Imagine your mug amongst the choices in the office breakroom and be sure it stands out. Keep the message simple and graphic strong on this branded coffee mug so this one ends up lasting in the hands of your customers.

Coffee-Mug

​Try Something New

Social Blue Bird Seeded in Promotional Products

 

Twitter-Logo

According to legend, eBay was started as a way to locate PEZ dispensers?

Another startup seeded in promotional products is Twitter. When this early bird was still in it’s nest, many other dot coms were closing their virtual doors.

When Twitter was beginning as a simple social texting platform in 2006, an employee named Noah Glass was at a party called “Valleyscwhag Hoedown” in San Francisco. With all the failed startups, there was plenty of unused swag, so the idea was to gather and gift their dead branded merchandise to the party-goers.

Odeo was one of the flailing startups represented at the party, and also happened to be the corporate parent to a little blue bird we’d all come to know as Twitter.

As the story goes, Glass shared Twitter with Om Malik, a popular tech blogger, who tweeted “looking 4 food,” and then blogged about Twitter the next day and that little bird took flight.

When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers. These days there’s hardly a website or storefront that doesn’t have a Twitter bird on it.

Twitter caught the attention of one person that night, and with a social stage the next day, the buzz about Twitter spread and the curious started trying out this new way to communicate.

To think none of this would have happened if it hadn’t been for some left over t-shirts and key chains. The bird was born because a bunch of people gathered to mark a milestone (or gravestone) of ideas that never took flight.

 

 

 

Learn more about PROMOTIONAL PRODUCTS in our article archives.

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